reduce. reuse. refill. repeat
With only 6% of recyclable material actually being recycled in the US- it's time to rethink how we shop.
Every piece of plastic that has ever been produced is still inexistence today. To make matters worse, plastic production will quadruple by 2050 creating 4 times more plastic waste than we already have. Most of these materials will inevitably end up in the environment and will break down into microplastics (fragments of any type of plastic less than 5 mm in length) meaning they are almost impossible to remove.
Microplastics have been found in wildlife and in human blood and placentas, air, water, and food. Research is still unclear how microplastics impact our bodies, but the problem is becoming more urgent every day.
Wildlife often eat plastic because they are not always able to distinguish plastic from food and often die from ingesting plastic waste. Turtles mistake plastic bags for jellyfish, fish mistake plastic for fish eggs and grazing animals often eat plastic debris with food waste on or in it.
Because of this growing crisis, that's why we must act now. The ultimate goal is to hold corporations accountable for their role in the plastic pollution crisis and for lawmakers to make logical, impactful and urgent legislation break free from plastic.
Until that time, the responsibility is on consumers. That's why we're here. Our mission is to reduce plastic waste by refilling everyday products and make eco-living simple, affordable, convenient, and accessible to all.